The team at WellFIT has 15 years of helping people fulfill their fitness goals. with a unique, customized training system that delivers measurable results. Wellfit asked Fluid to help grow their business. Our point of view was - the growth opportunity was in offering the proven Wellfit experience to regular people that are living extraordinarily taxing lives - Everybody!!!
INSIGHT: Being an active person in todays ridiculously fast paced world is like being an athlete.
IDEA: Train for your life.
The following is just the beginning of a very viral, very engaging transmedia experience. More to come...